An Award Worth Eating: Introducing Cracker Barrel Macaroni & Cheese

NEW Cracker Barrel Macaroni & Cheese Claims its Premium Place in the Boxed Dinners Aisle

Category:

Monday, April 11, 2016 7:07 am EDT

Dateline:

CHICAGO

Public Company Information:

NASDAQ:
KHC

CHICAGO--(BUSINESS WIRE)--Cracker Barrel Cheese, a brand honored with more than 280 awards for its deliciously irresistible cheese, has met its perfect match: macaroni. New Cracker Barrel Macaroni & Cheese is making its presence known in the boxed dinner aisle and has launched a creative campaign centered on its award-winning taste.

Cracker Barrel has such a rich history of cheese-making, known and loved for its smooth creaminess and bold sharpness,” said Johnni Rodgers, Brand Manager of meal solutions at Kraft Heinz. “A natural next step was to combine our award-winning cheddar with macaroni – bringing a premium and authentic offering to the boxed dinner aisle.”

Cracker Barrel Macaroni & Cheese is now available at major retailers in four decadent varieties:

  • Sharp Cheddar Macaroni & Cheese
  • Sharp White Cheddar Macaroni & Cheese
  • Cheddar Havarti Macaroni & Cheese
  • Sharp Cheddar & Bacon Macaroni & Cheese

The Cracker Barrel Macaroni & Cheese brand will launch a creative campaign called “Award Winning” on April 11th across TV, digital, social, and in-store.

The campaign uses the honored cheddar’s 60-year award-winning history to focus on the idea that Cracker Barrel cheese outranks other awards – from dog shows to spelling bees – showing the most important award is an award worth eating.

For more information about Cracker Barrel Cheese, visit CrackerBarrelCheese.com or Facebook.com/CrackerBarrelCheese.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com

Multimedia Files:

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Whether mild, sharp, zesty or smoky, Cracker Barrel Macaroni & Cheese has something for everyone. (Photo: Business Wire)
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Made with real cheese and loved for its smooth creaminess and bold sharpness, Cracker Barrel Macaroni & Cheese is truly an award worth eating. (Photo: Business Wire)

Contact:

Ketchum
Aundrea Rogers, 312-228-6885
Aundrea.Rogers@Ketchum.com
or
Kraft Heinz
Lynne Galia, 847-646-4396
Lynne.Galia@kraftheinzcompany.com

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  Kraft Heinz

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