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Click 'Like' for Bacon Love - Oscar Mayer Brand Unveils Dating App for Selective Bacon Fans

Crispy or Bendy, Thick Cut or Center Cut, Sizzl App Helps Connect Those Who Share Discerning Preferences for Delicious Oscar Mayer Bacon

Category:

Wednesday, September 16, 2015 9:00 am EDT

Dateline:

MADISON, Wis.

Public Company Information:

NASDAQ:
KHC

Nothing brings people together like a slice of delicious bacon. To help Americans find their bacon soulmates, the Oscar Mayer brand today unveiled Sizzl, the first-ever, totally real dating app for people who take their bacon as seriously as they take their love life.

Whether Sizzl users prefer their bacon thick cut and flexible, or center cut and cooked to a crisp, Sizzl helps discerning, like-minded bacon lovers find each other in today's world where online and mobile dating rule. Giving new meaning to the term "bacon-wrapped dates," Sizzl allows people to specify their bacon preferences in a customizable profile, upload photos and start checking out profiles of local fellow bacon lovers, with the ability to message and meet up with other Sizzl users based on a mutual-matching system.

"In love, as it is in bacon, it's important to be discerning when selecting your perfect match and to never settle for less than the best," said Eric Dahmer, marketing director at Oscar Mayer. "We passionately cure our bacon for 12 hours, and lovingly smoke-house it for another 12, making it the true bacon for bacon lovers. With the launch of Sizzl, we're thrilled to give our true bacon lovers the chance to find each other and potentially meet their soulmates, in life and in bacon."

Sizzl is available for free download for iOS users who have an iPhone 5 and above at https://itunes.apple.com/us/app/sizzl-by-oscar-mayer/id1030056349. For more information on Sizzl visit www.FindBaconLove.com. For more information on Oscar Mayer Bacon, visit www.OscarMayer.com.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, ClassicoJell-OKool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

 

Contact:

The Kraft Heinz Company
Jody Moore, 847-646-4538
News@KraftHeinzCompany.com
or
Sam Cary, 312-854-8393
scary@olson.com