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Heinz Invites America to “Meet the Ketchups” During the Big Game on Sunday, February 7

New 30-second TV Spot Reveals Great Taste Runs in the Family with Adorable Pack of “Hot Dogs”

Category:

Monday, February 1, 2016 1:20 pm EST

Dateline:

PITTSBURGH & NORTHFIELD, Ill.

Public Company Information:

NASDAQ:
KHC

PITTSBURGH & NORTHFIELD, Ill.--(BUSINESS WIRE)--Heinz, one of the most iconic brands in the world, is returning to the Big Game with a new, 30-second television commercial – and this time, they’re bringing the whole family. The TV spot, “Wiener Stampede,” will air during the third quarter on one of the most highly-anticipated nights in sports – the Big Game, Sunday, February 7, 2016, on CBS. A longer format video is also available online, where you can meet more of the family.

The commercial marks the launch of a new campaign called “Meet the Ketchups,” which introduces the entire family of Heinz condiments. It shows what happens when a stampede of “hot dogs” is unleashed on their favorite Heinz condiments. “The stampede was a highly visual way for us to remind people of the irresistible taste of Heinz,” says Michelle St. Jacques, Vice President of Marketing – Condiments and Sauces at the Kraft Heinz Company.

Building off the success of the 2015 mustard launch campaign, “Ketchup’s Got a New Mustard,” “Wiener Stampede” once again features the characters Heinz Ketchup and Heinz Yellow Mustard, but now introduces even more of the family, including Organic, Simply Heinz and Sriracha, and even Heinz Ketchup in the iconic glass bottle. Heinz tapped the same agency that created its mustard campaign, Miami-based DAVID, to create this new master brand campaign.

“Everyone knows and loves Heinz Ketchup, but they may not realize that we offer a range of products for almost any taste,” added St. Jacques. “We are launching this campaign during one of the most-viewed events of the year, so that everyone can see that great taste runs in the entire Heinz family.”

The ad will further come to life with a fully integrated marketing campaign to support “Meet the Ketchups” that will include additional PR, social and digital efforts.

All members of the Heinz condiment family are available on-shelves, at major retailers, nationwide.

For more information about the Heinz condiment family, watch “Wiener Stampede” and visit www.HeinzKetchup.com. To join the Game Day conversation with us tag @HeinzKetchup_US or use the hashtag #MeettheKetchups

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.

Multimedia Files:

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Meet the Ketchups (Photo: Business Wire)
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Meet the Ketchups (Photo: Business Wire)
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Meet the Ketchups (Photo: Business Wire)

Contact:

Media contacts:
Kraft Heinz Company
Judy Sapos
(412) 237-3474 or (412) 585-1434
Judy.Sapos@KraftHeinzCompany.com
or
Ketchum for Kraft Heinz
Patrick Wixted
(240) 876-8774
Patrick.Wixted@ketchum.com