The Oscar Mayer Brand Unveils Adventurous Addition to Wienermobile Fleet to Celebrate National Hot Dog Day

New Wiener Rover to Travel Where no Wienermobile has Gone Before To Deliver Hot Dogs to Fans Nationwide


Thursday, July 23, 2015 9:00 am EDT



Public Company Information:


The Oscar Mayer Wienermobile vehicle fleet has been an important part of Americana since 1936, bringing smiles and Wiener Whistles to people everywhere – but not hot dogs. That all changes today, as the Oscar Mayer brand unveils the Wiener Rover, an all-terrain hot dog on heavy-duty wheels that will deliver hot dogs to fans across the country.

Just in time for National Hot Dog Day, the Wiener Rover is a smaller, remote-controlled and battery-powered version of the iconic vehicle. Not only is the Wiener Rover able to go off-roading over grass, dirt and rocks, but it also delivers precious cargo of warm, ready-to-eat hot dogs to fans wherever they find it.

"We consistently hear that people are hungry for a hot dog after they see the Wienermobile, but we have never been able to offer them the deliciousness they desire," said Corey Rudd, senior associate brand manager at Oscar Mayer. "We developed the Wiener Rover to go where no Wienermobile has gone before to surprise and delight our loyal fans at their local parks, beaches, festivals and beyond."

About one-seventh the size of the original Wienermobile, the Wiener Rover comes in at 23 inches tall and 43 inches long (or about four hot dogs by eight hot dogs). The newest battery-powered hot dog on wheels maxes out at 20 mph. The hot dog compartment is able to hold up to eight hot dogs, plus condiments like Heinz Tomato Ketchup and Heinz Yellow Mustard.

The Wiener Rover will make its debut in New York City on National Hot Dog Day, July 23. New Yorkers can stay tuned to the Oscar Mayer Twitter handle (@OscarMayer) to find the Wiener Rover and get a free Oscar Mayer hot dog – the perfect food for any time, on any day. After its debut, fans in other hot dog-loving cities can keep an eye out for appearances by the Wiener Rover by following Oscar Mayer on Twitter and Instagram (@OscarMayer).

To see the Wiener Rover in its all-terrain glory, check out the video. For more information on the Wiener Rover and the rest of the Wienermobile fleet, please visit

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company's iconic brands include Kraft, Heinz, ABC, Capri Sun, ClassicoJell-OKool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit


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