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PHILADELPHIA Cream Cheese Connects More Kids to More Meals Through No Kid Hungry® National Partnership

Chef Art Smith Lends Favorite PHILADELPHIA Cream Cheese Recipe to Help End Childhood Hunger

Category:

Wednesday, June 17, 2015 9:00 am EDT

Dateline:

NORTHFIELD, Ill.

Public Company Information:

NASDAQ:
KRFT

The nation's leading brand of cream cheese, Philadelphia, has enlisted the help of one of America's favorite chefs to work to connect more kids with more meals by supporting Share Our Strength's No Kid Hungry® campaign. In an effort to help end childhood hunger in America, where one in five children does not have consistent access to adequate food, celebrity chef Art Smith is raising awareness for No Kid Hungry by sharing one of his favorite recipes using Philadelphia Cream Cheese.

Smith's famous Hummingbird Cake, one of his most requested, highly acclaimed desserts, highlights the delicious, wholesome taste of Philadelphia Cream Cheese in its delectable icing. Fans can find this recipe on the brand's Facebook page or Twitter channel at @LoveMyPhilly. As part of the brand's national partnership with No Kid Hungry and in appreciation of the chef's support, Philadelphia Cream Cheese has made a $150,000 donation to No Kid Hungry, which is helping to end childhood hunger in America by connecting kids to the healthy food they need, every day, through essential nutrition programs such as school breakfast.

"At Kraft, we believe everyone deserves good food and beverages, and we continue finding bigger ways to foster innovation and sustainable solutions in the fight against hunger," said Katie Peterson, Senior Brand Manager for Philadelphia Cream Cheese. "Our Philadelphia Cream Cheese brand is helping make this belief a reality through our commitment to No Kid Hungry and its programs that provide kids with access to real, wholesome foods. We're also proud to collaborate with a prominent chef like Art Smith. Together we can make a difference by giving kids access to the meals they need, especially breakfast."

"With generous support from partners like Philadelphia Cream Cheese, we can make sure more kids are getting school breakfast, a crucial meal for ensuring children have the energy and focus needed to make the most of their school day," said Debbie Shore, co-founder of Share Our Strength. "School breakfast changes lives. Kids who start the day with breakfast perform better academically and are more likely to graduate from high school, which sets them up for future success."

Philadelphia Cream Cheese has supported No Kid Hungry since 2013 and to date has donated a total of $350,000 to the organization. Since the campaign's launch, No Kid Hungry and its partners have connected kids struggling with hunger with 345 million additional meals. For more information, please visit CreamCheese.com or NoKidHungry.org.

ABOUT PHILADELPHIA CREAM CHEESE

Philadelphia Cream Cheese, a Kraft Foods Group brand, is America's number-one selling cream cheese. Originally created 143 years ago in New York by dairyman William Lawrence, the brand was named Philadelphia as the city at the time was synonymous with high quality, as was the product. To ensure the quality and delicious taste of its product, Philadelphia Cream Cheese always operates with high standards. Philadelphia Cream Cheese has a variety of flavors and forms of cream cheese. The brand has also launched Touch of Philadelphia Shredded Cheese. For more information, visit www.creamcheese.com or Facebook.com/PhiladelphiaCreamCheese.

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. The company's iconic brands include Kraft,Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information about Kraft, visit www.kraftfoodsgroup.com and www.facebook.com/kraft. For delicious recipes, tips and information on Kraft products, visit www.kraftrecipes.com.

ABOUT NO KID HUNGRY

No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and have healthy meals in the summer. When we all work together, we can make sure kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.

 

Contact:

Kraft Foods Group
Jody Moore, 847-646-4538
news@kraftfoods.com
or
Victoria Gestner, 312-374-8557
victoria@hensonconsulting.com