Cracker Barrel Cheese Gives Award-Worthy Moms Award-Winning Bouquets This Mother’s Day

Fans Can Enter for the Chance to Give Their Moms a Colorful Bouquet of Award-Winning Cheese

Category:

Friday, May 2, 2014 9:00 am EDT

Dateline:

NORTHFIELD, Ill.

Forget the flowers, the coffee mug and the picture frame; moms deserve a real award. This Mother’s Day, Cracker Barrel cheese wants to encourage husbands, fathers, significant others and children everywhere to give their award-worthy mom an award-winning bouquet – of award-winning cheese.

In honor of Cracker Barrel Sharp Cheddar’s recent gold medal at the World Championship Cheese Contest®,Cracker Barrel cheese is offering consumers a new way to show their moms how much they’re loved. For two days, May 5 and May 6, fans of Cracker Barrel cheese will have the chance to win a bouquet complete with a dozen packages of delicious cheese delivered to their moms just in time for Mother’s Day through an instant win game.

Beautifully wrapped and tied with gold ribbon, complete with baby’s breath and rose leaves, and adorned with a pendant symbolic of mom’s gold medal status, each bouquet will arrive with a dozen packages of individually wrapped cheddar cheese for mom to enjoy on her special day and whenever she is looking for a delicious treat. “As a mom, I look forward to seeing the thoughtful ways in which my family expresses love and appreciation for me on Mother’s Day,” said Cracker Barrel brand manager, Camille Vareille. “But let’s be honest, there’s only so much room in the cupboard for ‘World’s Greatest Mom’ mugs and noodle necklaces. The Cracker Barrel cheese bouquet really embodies what great moms deserve – and what they really want! What better way is there to show your appreciation for everything your mom does than by giving her award-winning cheese?”

Among thousands of entries from 22 countries at the 2014 World Champion Cheese Contest in Madison, Wisc.,Cracker Barrel Sharp Cheddar placed in the judges’ overall Top 16 selection alongside small-batch artisanal entries from France, Switzerland, Austria, Germany, Denmark and Portugal, and took home a gold medal in its category. In fact, Cracker Barrel cheddar cheese varieties have taken home more than 250 awards at the regional, national, and international levels – making Cracker Barrel cheese the perfect gift for a gold medal mom.

So if you are looking for a different way to tell mom how much you love her, visit the Cracker Barrel Facebook page, www.facebook.com/CrackerBarrelCheese, and let the brand know why your mom is award-winning. Entries are limited and once the Instant Win Game is finished, these bouquets will no longer be available. Visit www.facebook.com/CrackerBarrelCheese for more information or to enter the sweepstakes.

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, JELL-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

 

Contact:

Kraft Foods Group, Inc.
Jody Moore, 847-646-4538
news@kraftfoods.com
or
Erica Nonni, 212-714-5717
enonni@taylorstrategy.com

media-downloads

  Kraft Heinz

Media Downloads

View and download high resolution product images, brand logos and videos from the Kraft Heinz Company.