Deadpool “Sells Out” Big Time to Launch New DEVOUR Sandwiches

To promote his upcoming new movie, DP is shilling new mouthwatering sandwiches from DEVOUR


Thursday, April 12, 2018 9:02 am EDT



Public Company Information:


LOS ANGELES--(BUSINESS WIRE)--Deadpool is “selling out” ahead of the release of Deadpool 2 on May 18 by partnering with DEVOURTM , a food brand on a mission to bring mouthwatering flavor to consumers. Deadpool has teamed up with DEVOUR as the brand dares to turn up the heat on the frozen aisle by introducing its first-of-a-kind line of sandwiches with melty cheeses, tender meats and toasted golden-brown bread.

In the new digital spot, Deadpool takes you inside his dreams, riding a unicorn through a supermarket in search of a satisfying sandwich that will tantalize even a superhero’s cravings. He encounters a cast of characters along the way, from a casino of frozen food characters to a sassy little girl, before absconding with the sandwiches into a giant dream-like microwave.

The campaign also includes custom DEVOUR packaging featuring Deadpool, as well as POS and outdoor in select markets.

“I always told myself I’d never sell out,” Deadpool commented, “But daddy needs to bring home the bacon. In more ways than one.”

DEVOUR sandwiches have nothing to hide: each is packaged open-faced, so what you see is what you get. That means premium cuts of tender meats mixed with soon-to-be melted gooey cheeses loaded atop toasted, golden-brown bread. Mouthwatering flavors include the age-old classic Philly Cheesesteak; a remix of a traditional grilled cheese with Buffalo Chicken; Sweet and Smoky Pork, also known as BBQ on the go; and the dream team of Turkey Bacon and Ranch. Still not sold? We repeat: BACON.

“We created our DEVOUR sandwiches to satisfy real cravings,” said Katy Marshall, Marketing and Sales Lead for Springboard, the new Kraft Heinz platform dedicated to nurturing, scaling, and accelerating growth of disruptive food brands, including DEVOUR. “We believe you shouldn’t have to compromise taste for convenience, so we designed our new sandwiches to taste like food you would find at a restaurant. You would never believe that our new sandwiches come from a microwave. Taste for yourself.”

Insanely easy and convenient to prepare, DEVOUR sandwiches can go from the freezer to your mouth in under three minutes, all on a unique microwaveable tray that doubles as a sandwich holder. Digging into your favorite sandwich is now easier than ever. DEVOUR sandwiches are available at retailers nationwide at a suggested retail price of $3.50.

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DEVOUR was created in 2016 on the belief that all food should be mouthwatering. Period. End of story. In each DEVOUR frozen meal and sandwich, we dial up the taste, max out the flavor and turn up the texture. With tender meats, creamy sauces, crispy crusts and gooey cheeses, all DEVOUR products are ridiculously delicious. DEVOUR is available in frozen aisles nationwide. For more information, visit

About Springboard

Springboard is a new platform from The Kraft Heinz Company dedicated to nurturing, scaling, and accelerating growth of emergent, disruptive US brands within the food and beverage space. The Springboard platform is seeking opportunities to develop brands with authentic propositions and inspired founders within one of four pillars that are shaping the future of the food and beverage space: Natural & Organic, Specialty & Craft, Health & Performance and Experiential brands. For more information, visit .

About “Deadpool 2”

After surviving a near fatal bovine attack, a disfigured cafeteria chef (Wade Wilson) struggles to fulfill his dream of becoming Mayberry's hottest bartender while also learning to cope with his lost sense of taste. Searching to regain his spice for life, as well as a flux capacitor, Wade must battle ninjas, the yakuza, and a pack of sexually aggressive canines, as he journeys around the world to discover the importance of family, friendship, and flavor - finding a new taste for adventure and earning the coveted coffee mug title of World's Best Lover.

About Twentieth Century Fox Film

One of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of Twentieth Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation and Fox Family.

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Deadpool “Sells Out” Big Time To Launch New Devour Sandwiches (Photo: Business Wire)
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Deadpool “Sells Out” Big Time To Launch New Devour Sandwiches (Photo: Business Wire)
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Adrianna Lauricella, 212-230-1800
The Kraft Heinz Company
Lynne Galia, 847-646-4396
Twentieth Century Fox Film
Ali Kuriyan, 310-269-1468


  Kraft Heinz

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