Just Crack an Egg Hatches Three New Scramble Varieties, in Stores Now

Kraft Heinz Offers Easy, Microwaveable Breakfast Options to your Every Day


Monday, April 29, 2019 9:40 am EDT



Public Company Information:


PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Just Crack an Egg is expanding its line of hot and convenient breakfast scrambles with the addition of three new varieties: Veggie, Protein Packed and Southwest Style. These new breakfast bowls join the line of existing Just Crack an Egg products, all available in stores now.

Launched in 2018, Just Crack an Egg combines real ingredients, including Oscar Mayer meat, Kraft Natural Cheese, Ore-Ida potatoes and diced vegetables, in an individual serving size – perfect for early mornings and on-the-go. In less than two minutes, you can make a delicious, hot scramble any day of the week.

Just Crack an Egg’s three new varieties include:

  • Veggie: Broccoli, Mushrooms, Onions, Potatoes, Red Peppers, Sharp White Cheddar, Mild Cheddar Cheese
  • Protein Packed: Uncured Bacon, Pork Sausage, Sharp Cheddar Cheese
  • Southwest Style: Chorizo, Monterey Jack Cheese, Potatoes, Tomatoes, Green and Red Bell Peppers, Jalapeño Peppers, and Onions

“Consumers are demanding more of their breakfast. We know people are looking for something that’s easy to prepare but also satisfies their personal breakfast desires,” noted Matt Riezman, Associate Director of Marketing for Just Crack an Egg. “Our four original varieties satisfy people’s desire for a convenient, hot breakfast on a weekday that reminds them of something they only had on the weekend. Now, we’re expanding the line to include meatless options, incorporate spicy flavors and provide an option for people looking for more protein.”

Last year Just Crack an Egg launched four varieties including Denver Scramble, All American Scramble, Ultimate Scramble and Rustic Scramble.

Just Crack an Egg is available in the egg section at stores nationwide for an SRP of $2.49 per cup. For more information on Just Crack an Egg, consumers can go to the website (www.justcrackanegg.net) or the brand’s social media pages (Facebook.com/JustCrackAnEgg and @justcrackanegg on Instagram and Twitter).

About The Kraft Heinz Company

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter .

Multimedia Files:

Preview image
Just Crack an Egg's new varieties: Southwest Style, Veggie and Protein Packed (Graphic: Business Wire)
Preview image


Lynne Galia

Lainie McKeague


  Kraft Heinz

Media Downloads

View and download high resolution product images, brand logos and videos from the Kraft Heinz Company.