MR. PEANUT to Make Super Bowl Ad Debut With Baseball Great Alex Rodriguez

Whether On the Field or On the Couch, MR. PEANUT Has Everyone’s Backs During Crunch Time


Wednesday, January 23, 2019 9:00 am EST



Public Company Information:


PITTSBURGH & CHICAGO--(BUSINESS WIRE)--For the first time ever, MR. PEANUT will star in a PLANTERS Super Bowl ad that shows just how far he is willing to go to give fans a reliably crunchy and satisfying salty snack that delivers on their cravings in their greatest moments of need. This time, the fan in need happens to be baseball legend Alex Rodriguez.

“I’ve had a lot of experience coming through for my baseball teammates and my family in crunch time, but even I need help sometimes, too,” said baseball’s grand slam leader, Rodriguez. “That’s where my guy MR. PEANUT comes in. He’s there for me when I need a crunchy snack and always has my back.”

Fans can watch a teaser of the ad here and see just how MR. PEANUT and Rodriguez spend quality time together. The full ad created by VaynerMedia will air during pod 10 of the game’s second quarter.

“PLANTERS is one of the biggest snack brands in America and this is one of the biggest snacking days of the year,” said Luke Cole, Director of Marketing, Snacks & Desserts at Kraft Heinz. “It’s only natural MR. PEANUT is there to show how he always has your back in snacking and in life, and he’s going all-out to show fans he’s got their backs, whether they’re baseball legends or passionate football fans.”

PLANTERS will unshell new nutty developments leading up to the Super Bowl. Plus, MR. PEANUT will be there for fans during the big game by giving away amazing prizes in crunch time moments. Be sure to follow along with @MrPeanut on Twitter.

For more information, visit and follow MR. PEANUT on Twitter @MrPeanut.

About The Kraft Heinz Company

The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and beverage companies in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions, whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit

Multimedia Files:

Preview image
MR. PEANUT has everyone’s backs during crunch time – including grand slam legend Alex Rodriguez (Photo: Business Wire)
Preview image


Lynne Galia
Kraft Heinz

Taylor Higgins
Olson Engage


  Kraft Heinz

Media Downloads

View and download high resolution product images, brand logos and videos from the Kraft Heinz Company.