Planters Invites Coach Jim Harbaugh to “Shout For Nuts” in New Campaign

New campaign features Americans shouting about their love of Planters snack nuts, including Mixed Nuts and Cashews, to satisfy cravings.


Tuesday, March 21, 2017 8:30 am EDT



Public Company Information:


PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Today, Planters is launching “Shout For Nuts,” a new campaign that invites Americans to shout loud about their love of craveable, delicious, fresh-roasted Planters mixed nuts, cashews and peanuts.

To kick things off, Planters invited one of the best shouters they know, Coach Jim Harbaugh, to shout about his love of Planters snack nuts alongside consumers at a “Shout For Nuts” vending machine in Los Angeles.

The “Shout For Nuts” vending machine, featured in the campaign videos, is modelled to look like a life-size can of nuts and dispenses Planters nuts when people shout about their love of nuts into its decibel-measuring panel. The louder consumers shout, whether “I love nuts” or “I love mixed nuts” or “I love Planters,” the more nuts it dispenses.

“Coach Jim Harbaugh is a longstanding fan of Planters and Mr. Peanut, so we thought he was a perfect partner to help encourage other nut fanatics to shout their love for nuts,” said Camille Vareille, Head of Brand Building for Planters. “Plus, he’s known for shouting on the sidelines, so we know just how loud he can get.”

Fans can view a video of Harbaugh’s “Shout For Nuts” experience on YouTube.

“I’ve been a fan of Planters nuts for years so I was very excited when I heard that all I have to do is shout for nuts – something I’m already very good at,” said university football coach Jim Harbaugh. “The louder I shout, the more nuts I get. Sounds like a pretty good deal to me.”

Planters, a brand known for satisfying salty cravings, created this program to address how cravings, however big or small, make consumers feel. When you crave delicious, fresh-roasted nuts, sometimes you want to shout it loud.

The “Shout For Nuts” campaign will be brought to life across online video and social media. Consumers that want to “Shout For Nuts” can also be on the lookout for the Planters NUTmobile as it travels across America. To find out when it’s in your city, visit

For more information on Planters, visit or find @MrPeanut on Twitter or on Facebook (MrPeanut).


The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit

Multimedia Files:

Preview image
Jim Harbaugh and Mr. Peanut participate in Planters 'Shout For Nuts' at Westfield Culver City. (Photo by Michael Kovac/Getty Images for Planters)
Preview image
Jim Harbaugh participates in Planters 'Shout For Nuts' at Westfield Culver City. (Photo by Michael Kovac/Getty Images for Planters)


Kraft Heinz
Lynne Galia, 847-646-4396
Olson Engage
Alanna Glass, 312-854-8912


  Kraft Heinz

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