Kraft Heinz and Oprah Winfrey Collaborate to Create O, That’s Good!
Oprah Delivers a Delicious, Nutritious Twist on America’s Favorite Comfort Foods with New Line of Refrigerated Soups and Sides
Public Company Information:
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--The Kraft Heinz Company and media icon Oprah Winfrey today announced the debut of O, That’s Good!, a line of four flavorful soups and four savory sides that bring a nutritious twist on comfort food classics to everyone’s table. O, That’s Good! is the first introduction from Mealtime Stories, LLC, the previously announced joint venture between Kraft Heinz and Oprah Winfrey.
Together, Oprah and Kraft Heinz worked with a team of creative chefs to develop the new refrigerated brand using real ingredients and no artificial flavors or dyes. Families can rediscover their favorite comfort foods with unexpected nutritious twists. For example, in our Original Mashed Potatoes we’ve replaced some of the potato with mashed cauliflower and in our Broccoli Cheddar Soup we’ve replaced some of the cheese with velvety butternut squash – increasing the number of veggies while keeping all of the rich flavor in every bite.
“I love healthy foods and eating from my garden,” said Winfrey. “When Kraft Heinz approached me for a food line, what got my attention is making nutritious comfort foods more accessible to everyone. This product line is real, delicious food with a twist. You’ll feel good about serving it for your family.”
“We are thrilled to bring our collective vision to life with O, That’s Good! Soups and Sides,” said Nina Barton, SVP of Marketing, Innovation and Research & Development for the US business at Kraft Heinz. “With Oprah’s partnership, we’re delivering unbeatable taste and quality that is sure to please everyone at the table.”
Barton added that “refrigerated products are on the rise and we saw an opportunity to drive excitement in this section of the store with convenient soups and sides made with real ingredients and easy preparation.”
Ten percent of Mealtime Stories’ profits will be equally split between charitable organizations Rise Against Hunger and Feeding America to support the fight against hunger. The Kraft Heinz Company Foundation intends to make annual donations on behalf of Mealtime Stories to these charities until the joint venture becomes profitable.
The O, That’s Good! Soups (SRP $4.99) and Sides (SRP$4.49) are rolling out now in the refrigerated section in select grocery stores and will be available nationwide in October 2017.
For more information on O, That’s Good! Soups and Sides, please visit www.Othatsgood.com.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
About Rise Against Hunger
Rise Against Hunger (formerly Stop Hunger Now), an international hunger relief organization based in Raleigh, N.C., works to implement immediate and long-term solutions to hunger worldwide. With program locations in 20 U.S. cities and five international offices, Rise Against Hunger has engaged volunteers to package more than 336 million nutrient rich meals for distribution to 74 countries around the globe. To find out more about Rise Against Hunger’s efforts to end hunger worldwide, please visit www.riseagainsthunger.org.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.