Building on the “happiness theme” launched in 2014, Heinz® Ketchup
lovers across America are invited to share their happiest moments in an
online contest. Watch this year’s promotional video now.
To enter, consumers are asked to share a short comment or video about
when they are happiest and upload it to social media using the hash tag
#HeinzHappyContest, or by visiting the contest website HowDoYouHappy.com.
99 people will win $100 for their creative comments and one grand prize
winner will receive $5,700 for the most creative video submission.
“Heinz has been bringing enjoyment and happiness to mealtimes for
generations, and we want to continue that tradition with this campaign,”
said Joe Giallanella, Brand Manager for Heinz Ketchup.
This contest will be part of a broader campaign that incorporates
Heinz’s Foodservice partners. Limited edition bottles will appear in
stores beginning in late December with a special label asking fans, “How
Do You Happy?”
“We are excited to see what makes our fans happy, and are thrilled to
share their happiness with everyone else,” said Giallanella.
Contest Rules:
NO PURCHASE NECESSARY to enter the Contest. A purchase does not
increase your chances of winning. Open only to legal
residents of the 50 U.S. & DC, who, as of the date of entry, are 18 or
older. Void where prohibited. The Heinz® Ketchup How Do You Happy
Contest starts at 12:01: am ET on 12/29/14 and ends at 11:59 pm ET on
2/23/15. Sponsored by H. J. Heinz Company, L.P. For Official Rules,
visit www.HowDoYouHappy.com.
About Heinz:
H.J. Heinz Company, offering “Good Food Every Day”™ is one of the
world’s leading marketers and producers of healthy, convenient and
affordable foods specializing in ketchup, sauces, meals, soups, snacks
and infant nutrition. Heinz provides superior quality, taste and
nutrition for all eating occasions whether in the home, restaurants, the
office or “on-the-go”. Heinz is a global family of leading branded
products, including Heinz® Ketchup, Sauces, Soups, Beans, Pasta, and
Infant foods (representing over one third of Heinz’s total sales),
Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I.
Friday’s® frozen snacks, and Plasmon® infant nutrition. Heinz is famous
for its iconic brands on six continents, showcased by Heinz® Ketchup,
The World’s Favorite Ketchup®.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141222005456/en/
H.J. Heinz Company
Judy Sapos, 412-237-3474