FOR IMMEDIATE RELEASE

Certain Knudsen Cottage Cheese, Breakstone's Cottage Cheese, Simply Kraft Cottage Cheese and Daily Chef Cottage Cheese Products Included in the Recall

Kraft Foods Group is voluntarily recalling select Knudsen Cottage Cheese, Breakstone's Cottage Cheese, Simply Kraft Cottage Cheese, and Daily Chef Cottage Cheese products. Some ingredients used in these products were not stored in accordance with Kraft's temperature standards. While unlikely, this could create conditions that could lead to premature spoilage and/or food borne illness; therefore, the company is issuing the recall as a precaution. The affected products all have code dates from May 9, 2014 through July 23, 2014.

Approximately 1.2 million cases of affected product were shipped to customers across the United States. The affected products were not distributed outside of the United States.

The following varieties are being recalled:

Consumers can find the code date on the bottom of the cup or the top of the package. Simply Kraft products with a plant code of 36-2158 on the cups or a "W" in the case code (e.g., "W 21 JUL 2014") are not affected. Simply Kraft products subject to the recall are only those with a plant code of 06-245 on the bottom of the cup and case code date without any "W" (e.g., "21 JUL 2014").

No other Knudsen, Breakstone's, Simply Kraft or Daily Chef products are impacted by this recall.

The Tulare, Calif. manufacturing facility, where all of the affected products were produced, has ceased production and distribution of the affected products as the company works to address the problem.

Consumers who purchased any of these products should not eat them. They should return them to the store where purchased for an exchange or full refund. Consumers also can contact Kraft Foods Consumer Relations at 1-800-396-6307 between 9 am and 6 pm (Eastern).

ABOUT KRAFT FOODS GROUP

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House,Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft

Kraft Foods Group, Inc.
Russ Dyer, 847-646-4538
news@kraftfoods.com