The American Icon Is Commemorated with New Creative, Refreshed Packaging and Sweepstakes
This year, Ore-Ida® Tater Tots® celebrate six decades on the
American table. A family favorite for generations, the Tater Tots brand
will commemorate the anniversary the only way it knows how – with
originality, quality and flavor.
Back in the 1950s, the Griggs brothers – the founding fathers of Ore-Ida
– were seeking ways to more fully utilize the potatoes grown for their
booming french fry business. From their experiments with the excess
potato slivers from the fry making production, Tater Tots potatoes were
born. Since then, Tater Tots potatoes have become a versatile American
icon, perfect as a side dish, appetizer or snack. The Tater Tots
potatoes’ trend continues to spread, inspiring culinary dishes from
bacon jalapeno tots to Totchos with fresh pico de gallo and innovative
toppers like aioli, bleu cheese and coriander.
“Ore-Ida Tater Tots potatoes have a 60 year history that evokes many
happy memories,” says Fed Arreola, Vice President of Marketing. “From
humble beginnings, the original Ore-Ida Tater Tots potato brand has
retained its place at the dinner table as the one and only, the original
that we all know and love, and that’s something we’re proud of.”
Although many imitators have appeared on the scene over the years, we
know that not all tots are created equal. Ore-Ida is the only brand that
can lay claim to the brand, making its Tater Tots potatoes from only
fresh American-grown potatoes and baked to achieve the perfect balance
of a crispy outside and fluffy potato inside.
To celebrate the anniversary, look out for the following from Ore-Ida:
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Creative: New online creative running from August 25, 2014
through November 10, 2014
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Packaging: New 60th anniversary packaging will be on
shelves from July 2014 through November 2014
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Web videos and sweepstakes: Returning from 2013 with their
attempts to pass themselves off as the real deal, “Imi-taters”
Stanley, Yammy, Super and Captain return to try to break into the
party. Videos are part of a game, through which participants can enter
for a chance to win a cash prize for their own ultimate party. To
watch and play, visit the Ore-Ida Facebook page.
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Recipes: New ideas for dressing up your Tater Tots potatoes,
featured on the Ore-Ida website and Pinterest
For more on Ore-Ida Tater Tots potatoes, including other recipes, tips
and promotions, see www.OreIda.com.
ABOUT ORE-IDA
The Ore-Ida brand is the most trusted and
popular name in the frozen potato and onion business. As the nation’s
leading marketer of frozen potatoes since 1952, people count on the
Ore-Ida brand for quality, great-tasting, convenient foods families
love. Heinz produces a variety of Ore-Ida® frozen potato and
onion products, including: Golden Crinkles® fries, Golden
Fries™, Steak Fries, Tater Tots® potatoes, Hash Browns,
Grillers, Onion Rings, Steam n’ Mash® potatoes, Simply French
Fries and Simply Homestyle Wedges.
ABOUT HEINZ
H.J. Heinz Company, offering “Good Food Every
Day™,” is one of the world’s leading marketers and producers of healthy,
convenient and affordable foods specializing in ketchup, sauces, meals,
soups, snacks and infant nutrition. Heinz provides superior quality,
taste and nutrition for all eating occasions whether in the home,
restaurants, the office or “on-the-go.” Heinz is a global family of
leading branded products, including Heinz® Ketchup, sauces, soups,
beans, pasta and infant foods (representing over one third of Heinz’s
total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones®
entrees, breakfasts, desserts and snacks, TGI FRIDAY’s® frozen snacks,
and Plasmon® infant nutrition. Heinz is famous for its iconic brands on
six continents, showcased by Heinz® Ketchup, The World’s Favorite
Ketchup®.
Edelman
Stephanie Walker, 212-704-8130
Stephanie.Walker@edelman.com
or
Heinz North America
Judy Sapos, 412-237-3474
Judy.Sapos@us.hjheinz.com