– Ten Winning Communities Each Receive $25,000 and a Live Broadcast of SPORTSCENTRE from Aug. 15-24 at 6 p.m. ET –
– RDS Joins Festivities in Montebello, Que. with a Live Broadcast of SPORTS 30 LE MAGAZINE –
– First Winner of $100,000 Grand Prize to be Announced Live on SPORTSCENTRE –
Let the celebration begin, Canada! TSN and Kraft Canada are hitting the road this Friday for the sixth-annual Kraft Celebration Tour. From Friday, Aug. 15 to Sunday, Aug. 24, the Kraft Celebration Tour will criss-cross the country to visit this year’s 10 winning communities alongside SPORTSCENTRE, Canada’s number one sports news program (see below for broadcast schedule).
The 10 winning communities will each receive $25,000 for the community projects nominated as part of this year’s campaign – from refurbishing curling rinks to helping build the first-ever baseball field and playground for children with disabilities in Canada (for more information on each project visit KraftCelebrationTour.ca).
All 10 winning communities participated in a Canada-wide online vote on July 21-22 to decide the winner of this year’s all new Kraft Celebration Tour $100,000 grand prize. The grand prize winner will be revealed on SPORTSCENTRE on Monday, Aug. 25 – the day after the final Kraft Celebration Tour stop in Ottawa, Ont.
Anchors Jennifer Hedger and Nabil Karim kick off the Kraft Celebration Tour with a live broadcast of SPORTSCENTRE in Montebello, Que., this Friday, Aug. 15 at 6 p.m. ET on TSN. RDS joins the Kraft Celebration Tour festivities in Québec, with Luc Bellemare, Michel Laprise, and Geneviève Langlois hosting a live broadcast of SPORTS 30 LE MAGAZINE from Montebello, Que.
The following day, SPORTSCENTRE touches down in Vancouver Island as anchors Darren Dutchyshen and Kate Beirness kick off the Western leg of the Tour when they bring SPORTSCENTRE to Nanaimo, B.C., on Saturday, Aug. 16 at 6 p.m. ET on TSN.
"I can’t wait to travel this amazing country and see Canadians come together to build better places to play and celebrate their communities," said Nabil Karim, anchor, SPORTSCENTRE. "This is my first year on the Kraft Celebration Tour and I’m incredibly excited to help the winners share their community’s story with SPORTSCENTRE fans across the country."
In Eastern Canada, Hedger and Karim bring TSN’s flagship daily sportscast to Montebello, Que., Saint Andrews, N.B., Springhill, N.S., Charlottetown, P.E.I., and Gander, N.L. Dutchyshen and Beirness host SPORTSCENTRE from the winning communities on the Western half of the Kraft Celebration Tour, including Nanaimo, B.C., Barrhead, Alta., Prince Albert, Sask., Holland, Man., and Ottawa, Ont.
BROADCAST SCHEDULE
All live broadcasts of the 2014 Kraft Celebration Tour will air on the 6 p.m. ET edition of SPORTSCENTRE. The broadcast locations and dates are as follows:
- Montebello, Que. – Friday, Aug. 15 on TSN
- Nanaimo, B.C. – Saturday, Aug. 16 on TSN
- Saint Andrews, N.B. – Sunday, Aug. 17 on TSN
- Barrhead, Alta. – Monday, Aug. 18 on TSN
- Springhill, N.S. – Tuesday, Aug. 19 on TSN
- Prince Albert, Sask. – Wednesday, Aug. 20 on TSN
- Charlottetown, P.E.I. – Thursday, Aug. 21 on TSN
- Holland, Man. – Friday, Aug. 22 on TSN
- Gander, N.L. – Saturday, Aug. 23 on TSN2
- Ottawa, Ont. – Sunday, Aug. 24 on TSN
Throughout the Kraft Celebration Tour, fans can keep up with all the action on social media by visiting and liking the Kraft Celebration Tour Fan Page on Facebook, and by following and interacting with the tour’s personalities on Twitter. Official Twitter hashtags for the Kraft Celebration Tour include #KCT, #kraftcelebrationtour, and #tourneedecelebrationkraft.
SOCIAL MEDIA LINKS
@KCTAndy
@dutchysc
@jenniferhedger
@KateBeirness
@NabilKarimTSN
#KCT
#KraftCelebrationTour
#tourneedecelebrationkraft
Facebook.com/KraftCelebrationTour
ABOUT TSN
TSN is Canada’s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across industry-leading platforms including TSN2, TSN.ca, TSN GO, and TSN Radio. Official broadcaster of the Grey Cup, IIHF World Junior Championship and FIFA Women’s World Cup Canada 2015, TSN’s slate of live sports coverage includes NHL, CFL, NFL, NBA, MLS, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf’s Majors, NASCAR Sprint Cup, Nationwide and Canadian Tire Series, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House,Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
TSN:
Greg McIsaac
(w) 416-384-5180
(c) 416-458-3591
greg.mcisaac@bellmedia.ca
or
Renee Rouse
(w) 416-384-7599
(c) 416-428-4807
renee.rouse@bellmedia.ca
or
Dimitri Bariamis
(w) 416-384-5665
(c) 416-575-2601
dimitri.bariamis@bellmedia.ca
or
Kraft:
Kathy Murphy
847-646-4538
news@kraftfoods.com