Lola, the Abuela Who Tells It Like It Is, Explains Why Deli Fresh Products Are the Perfect Lunch Meat Option
As back-to-school season approaches, Oscar Mayer is again featuring Lola, the “totally transparent” Abuela, who has no problem offering her eye-opening honest commentary, bringing to life the freshness of Oscar Mayer Deli Fresh lunch meat. Lola will assist Oscar Mayer in supporting the Spanish-language Deli Fresh Oven Roasted Turkey Breast campaign, which is the brand’s largest Hispanic integrated marketing campaign of the year.
Oscar Mayer and Lola are offering parents a great option to pack into their children’s lunches. Oscar Mayer Deli Fresh Oven Roasted Turkey Breast is made with 100 percent turkey breast and sealed at the peak of freshness, giving consumers the perfect choice as they begin their back-to-school planning.
“We know sometimes being as transparent as Lola isn’t always a good thing, but with our Deli Fresh lunch meat it is. We are happy to have someone like Lola help bring that to life, especially during back-to-school season,” said Tom Bick, Senior Director of Integrated Marketing and Advertising at Oscar Mayer.
Coming up with brown bag lunches is easier when you have family-approved ingredients, which is why Oscar Mayer Deli Fresh lunch meats offer a freshness you can see and taste. With Oscar Mayer Deli Fresh Oven Roasted Turkey Breast that is 98 percent fat-free, the whole family can enjoy a delicious turkey sandwich or wrap, and a simple-to-pack lunch.
Deli Fresh Oven Roasted Turkey Breast is available nationwide and can be found in the refrigerated meat section at retail stores. An 8 oz. package retails at $4.49 SRP and the family-size package (16 oz.) retails at $6.99 SRP.
Deli Fresh Oven Roasted Turkey Breast Campaign
In the brand’s largest Hispanic campaign of the year, fans can currently watch the TV ads, featuring Lola, on cable and network outlets nationwide. Lola shares her commentary on everything from her granddaughter’s outfit to the furniture in her daughter’s house. In addition to a media mix that includes television, PR, retail, print and digital, the Oscar Mayer brand also launched Lola’s social campaign on Facebook.com/LolaTalks to offer consumers insight and commentary from Lola anytime they go to her page. Through Facebook, fans will be able to access recipes, funny jokes and memes, and get a taste of Lola who always tells it like it is.
Visit mioscarmayer.com for more information on various product offerings. You can also follow Lola on Facebook at Facebook.com/LolaTalks and Oscar Mayer on Twitter at @OscarMayer.
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Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
