Classico® is passionate about using the finest ingredients to
craft Italian-inspired pasta sauces with a taste that’s just like
homemade. To retain those rich, authentic flavors, it makes sense that
Classico® sauces are stored in glass Mason jars just as you would store
your own sauces at home. But once your pasta is sauced and your pizza is
tossed, what do you do with your leftover Classico® sauce Mason
jar? In the spirit of Earth Day and beyond, Classico® is teaming
up with reCAP® to encourage inspiration, passion and creativity for
consumers to reimagine their own unique ways of reusing Classico®
sauce jars.
“Not only do consumers enjoy Classico® sauces, but also they’re finding
great value in our jars,” said Amber Lynch, Associate Brand Manager.
“Classico® sauces have always come in Atlas Mason jars but it wasn’t
until recently that we saw consumers repurposing our jars for uses
ranging from storage containers to drinking glasses, kid-friendly
crafts, wedding décor and more. Mason jars are really on-trend right
now.”
According to Wall Street Journal, “The Multitasker: Ball Jar” http://www.wsj.com/articles/SB10001424127887323723104578187500246283888,
retail sales of Mason jars have recently increased 20%, and 100 million
more Mason jars were sold in 2012 than ten years prior. What’s more,
re-using Mason jars helps contribute to combating the 93% of plastics
that end up in U.S. landfills.
“Our lids are sustainable and spill-proof and made in the U.S.A.,” said
Karen Rzepecki, founder of reCAP®. “While the idea began with salad
dressing, customers soon proved reCAP® lids could be used for much, much
more. From storing dry goods like popcorn kernels, rice and candy, to
transforming a Mason jar into an ‘on-the-go’ beverage container,
customers have discovered endless uses.”
ABOUT HEINZ
H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the
world’s leading marketers and producers of healthy, convenient and
affordable foods specializing in ketchup, sauces, meals, soups, snacks
and infant nutrition. Heinz provides superior quality, taste and
nutrition for all eating occasions whether in the home, restaurants, the
office or “on-the-go.” Heinz is a global family of leading branded
products, including Heinz® Ketchup, sauces, soups, beans, pasta and
infant foods (representing over one third of Heinz’s total sales),
Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I.
FRiDAY’s® snacks, Classico® sauces and Plasmon® infant nutrition. Heinz
is famous for its iconic brands on six continents, showcased by Heinz®
Ketchup, The World’s Favorite Ketchup®.
ABOUT reCAP®
Under Mason Jars Company, the reCAP® brand designs and manufactures caps
and accessories that allow people to reuse Mason jars in unique and
creative ways. Launched in 2012, the company was founded by engineer and
problem-solving-mom, Karen Rzepecki, who was looking for a solution to
pour and store homemade dressing from a Mason jar without the mess. Made
in the U.S.A., reCAP® products transform Mason jars into limitless
possibilities – from on-the-go drinks and smoothies to pantry storage
and organization. Shake, Pour, & Store with The Original reCAP®. Learn
more at MasonJars.com.
H.J. Heinz Company
Judy Sapos, 412-237-3474