New Campaign Introduces New Heinz Yellow Mustard, Ketchup’s Main Squeeze
Heinz, the maker of America’s Favorite Ketchup®, wants to make your
favorite mustard, too. Heinz is launching a new, better-tasting yellow
mustard than it’s ever offered before at retailers nationwide for the
first time. Heinz will unveil a 360 advertising campaign today,
“Ketchup’s Got a New Mustard”, touting Heinz Ketchup’s new main squeeze:
Heinz’ New Yellow Mustard.
“Our Yellow Mustard launch is unprecedented for Heinz and for the
mustard category,” said Eduardo Luz, President of Heinz North America.
“Heinz is America’s Favorite Ketchup, and we’re aiming to become
America’s favorite mustard, too. We want people to love their yellow
mustard as much as they love our ketchup.”
Using 100% natural ingredients, including stone-ground mustard seeds and
a secret blend of spices and vinegar, Heinz’ new yellow mustard recipe
delivers a perfect balance of flavor and tang. The national launch of
this new recipe is being supported by a campaign to drive unparalleled
awareness within the mustard category.
“We know that people don’t really think about yellow mustard, so we
needed to inspire them with a bold creative idea to shake things up a
bit,” said Jessica Ryan, Associate Director of Marketing, Heinz Brands
at Heinz North America. “Our new campaign focuses on the idea that Heinz
Ketchup has been with the wrong mustard for years, but finally found a
mustard that lives up to its high standards of taste.”
The advertising campaign, “Ketchup’s Got a New Mustard”, tells the story
of Heinz Ketchup’s decision to break up with his ex-mustard, and what
happens when he starts a new relationship with the new Heinz Yellow
Mustard recipe. The commercial and digital videos can be viewed online
at http://youtu.be/pjrViRknYxI
Heinz Yellow Mustard is available in 8oz, 14oz, and 20oz upside-down
squeeze bottles at retailers nationwide, including Walmart and Target
locations, for a suggested retail price starting at $1.69.
ABOUT HEINZ
H.J. Heinz Company, offering “Good Food Every Day,”™ is one of the
world’s leading marketers and producers of healthy, convenient and
affordable foods specializing in ketchup, sauces, meals, soups, snacks
and infant nutrition. Heinz provides superior quality, taste and
nutrition for all eating occasions whether in the home, restaurants, the
office or “on-the-go.” Heinz is a global family of leading branded
products, including Heinz® Ketchup, sauces, soups, beans, pasta and
infant foods (representing over one third of Heinz’s total sales),
Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I.
FRiDAY’s® snacks, and Plasmon® infant nutrition. Heinz is famous for its
iconic brands on six continents, showcased by Heinz® Ketchup, The
World’s Favorite Ketchup®.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150416005220/en/
Alison Brod Public Relations
Brooke Scher Mogan, 212-230-1800
brooke@alisonbrodpr.com
or
Heinz North America
Judy Sapos, 412-237-3474
judy.sapos@us.hjheinz.com