New 30-second TV Spot Reveals Great Taste Runs in the Family with Adorable Pack of “Hot Dogs”
Heinz, one of the most iconic brands in the world, is returning to the
Big Game with a new, 30-second television commercial – and this time,
they’re bringing the whole family. The TV spot, “Wiener
Stampede,” will air during the third quarter on one of the most
highly-anticipated nights in sports – the Big Game, Sunday, February 7,
2016, on CBS. A longer format video is also available online,
where you can meet more of the family.
The commercial marks the launch of a new campaign called “Meet the
Ketchups,” which introduces the entire family of Heinz condiments. It
shows what happens when a stampede of “hot dogs” is unleashed on their
favorite Heinz condiments. “The stampede was a highly visual way for us
to remind people of the irresistible taste of Heinz,” says Michelle St.
Jacques, Vice President of Marketing – Condiments and Sauces at the
Kraft Heinz Company.
Building off the success of the 2015 mustard launch campaign, “Ketchup’s
Got a New Mustard,” “Wiener Stampede” once again features the characters
Heinz Ketchup and Heinz Yellow Mustard, but now introduces even more of
the family, including Organic, Simply Heinz and Sriracha, and even Heinz
Ketchup in the iconic glass bottle. Heinz tapped the same agency that
created its mustard campaign, Miami-based DAVID, to create this new
master brand campaign.
“Everyone knows and loves Heinz Ketchup, but they may not realize that
we offer a range of products for almost any taste,” added St. Jacques.
“We are launching this campaign during one of the most-viewed events of
the year, so that everyone can see that great taste runs in the entire
Heinz family.”
The ad will further come to life with a fully integrated marketing
campaign to support “Meet the Ketchups” that will include additional PR,
social and digital efforts.
All members of the Heinz condiment family are available on-shelves, at
major retailers, nationwide.
For more information about the Heinz condiment family, watch “Wiener
Stampede” and visit www.HeinzKetchup.com.
To join the Game Day conversation with us tag @HeinzKetchup_US or use
the hashtag #MeettheKetchups
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters,
Plasmon, Quero, Weight Watchers, Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit www.kraftheinzcompany.com.
Media contacts:
Kraft Heinz Company
Judy Sapos
(412) 237-3474 or (412) 585-1434
Judy.Sapos@KraftHeinzCompany.com
or
Ketchum for Kraft Heinz
Patrick Wixted
(240) 876-8774
Patrick.Wixted@ketchum.com