Iconic Brand Pledges up to $200,000 to Nonprofit to Help Eliminate World Hunger
Say ketchup! In preparation for “Giving Tuesday” on November 29, Heinz
announced a ‘Selfie for Good’ program where Heinz will donate
up to $1.57 when guests take a selfie with the Heinz Ketchup
bottle at participating restaurants nationwide. The iconic ketchup brand
pledges to donate up to $200,000 to Stop Hunger Now by March 1, 2017 to
help families facing hunger.
It’s easy to participate. Snap a selfie with a ‘Selfie for Good’ Heinz
Ketchup bottle at participating restaurants and text it to 85548. Heinz
will donate $1 to Stop Hunger Now for every selfie, and if participants
upload and share their selfie with the hashtag #heinzselfieforgood, the
brand will give an additional $0.57. With your participation, Heinz
is hoping to meet its goal of a $200,000 donation.
“This new initiative is a fun, interactive way for restaurant-goers to
help eliminate global hunger and malnutrition,” says Katie Thomas, Brand
Manager for Kraft Heinz FoodService. “In the time it takes to snap a
selfie, guests at participating restaurants can make an impact by
providing access to food for those in need.”
For more information on the program, including where to find a Heinz
‘Selfie for Good’ bottle near you, and to learn more about Stop Hunger
Now, please follow Heinz on Facebook,
or visit ASelfieForGood.com.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero,
Weight Watchers Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit www.kraftheinzcompany.com.
About Stop Hunger Now
Stop Hunger Now’s mission is to eliminate worldwide hunger by providing
food and life-changing aid to the world’s most vulnerable and creating a
global commitment to mobilize the necessary resources. The nonprofit
distributes over 680,000 meals a week through feeding programs operated
by partner organizations in 74 developing countries. Stop Hunger Now’s
partner programs promote education, encourage children to attend school,
improve students’ health and nutrition, stimulate economic growth, fight
child labor, and are crucial to address global issues.
Kraft Heinz Company
PR Contacts:
Lynne Galia
Lynne.Galia@kraftheinzcompany.com
or
Rachel Cooper
Rachel.Cooper@olson.com