VELVEETA Shells & Cheese Announces #LiquidGoldMyParty Fan Contest
Known as Liquid Gold for its unique taste and creamy texture, the
VELVEETA brand announces a fan-centric contest for the chance to win the
ultimate one-of-a-kind party accessory: the VELVEETA Shells & Cheese
Liquid Gold Fountain.
VELVEETA fans can win the Liquid Gold Fountain for their next bash by
posting to Twitter or Instagram (must have public account) using
#LiquidGoldMyParty and #Contest to enter. The contest is open now
through March 31. Four grand prize winners will be selected to receive
up to six-hours with the Liquid Gold Fountain at their party.
“VELVEETA Shells & Cheese fans are passionate about our brand – the
Liquid Gold Fountain is the perfect opportunity for us to connect with
these fans across the country in their homes and communities to create
unforgettable celebrations,” says Steve Kang, Senior Associate Brand
Manager at Kraft Heinz.
The Liquid Gold Fountain stands at 7ft tall with cascading VELVEETA
cheese, and includes a built-in table with fixings to build a most
memorable bowl of shells & cheese.
“Nobody wants to throw an average party. The Liquid Gold Fountain is a
unique party centerpiece. Whether a birthday party, a graduation
celebration or a wedding reception—it’s a delicious and fun way to get
our fans excited,” said Kang.
The Liquid Gold Fountain has had a busy social calendar, most recently
making an appearance at TV personality and country pop music star Jessie
James Decker’s sold-out Chicago tour stop on March 4. Its next stop will
be the Runaway Country Music Fest in Kissimmee, Florida March 18-20. An
official sponsor of the festival, VELVEETA Shells & Cheese will offer an
immersive and cheese-filled experience located in the “Outer Limits”
area of the festival, including a photo booth and branded premium
giveaways.
The Fountain also wowed fans at the NHL All-Star game in Nashville, and
connected with brides-to-be at the NY Bridal Expo in February.
Learn more about the Liquid Gold Fountain by visiting http://www.republicofliquidgold.com
or join the cheesy conversation by tagging @EatLiquidGold on Twitter
using the hashtag #LiquidGoldMyParty.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters,
Plasmon, Quero, Weight Watchers, Smart Ones and Velveeta. The Kraft
Heinz Company is dedicated to the sustainable health of our people, our
planet and our Company. For more information, visit www.kraftheinzcompany.com
[VISUAL NOTE]:
Liquid Gold Fountain photos, logos available at https://share.agencyroad.com/message/jvPP7nDGbgqPdPPebG2ass
Jessie James Decker assets available at http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr384573460
Ketchum
Sarah Siewert
Sarah.Siewert@Ketchum.com
(312) 228-6888