The Heinz brand is proud to announce the launch of a new advertising
campaign created in partnership with Sterling Cooper Draper Pryce and
DAVID.
Heinz, a name that is synonymous with ketchup, and more recently mustard
and BBQ sauce, selected the “Pass the Heinz” campaign after an agency
review because it is clever, modern and doesn’t require paragraphs of
copy to convey what Heinz brings to the table.
The “Pass the Heinz” campaign, created by Don Draper, has been 50 years
in the making, but it’s as timeless today as it was when it was first
presented. Don (or Mr. Draper?) understood the one key thing every Heinz
fan knows: Never settle for the foods you love without the great taste
of Heinz.
“We are proud to be working with our two partner agencies on this new
campaign,” said Nicole Kulwicki, Head of Heinz brands. “We hear from our
consumers that food just doesn’t taste the same without Heinz. Whether
it’s fries without Heinz ketchup or hot dogs without Heinz mustard, this
campaign perfectly captures the desire for great-tasting Heinz products
with America’s favorite foods.”
The “Pass the Heinz” campaign will be brought to life in New York City
through traditional print ads and outdoor billboards.
ABOUT STERLING COOPER DRAPER PRYCE
A full service advertising agency located in New York, NY working with
clients in a variety of industries including automotive, health care,
consumer products, food and other packaged goods. The firm does not
accept any tobacco related work.
ABOUT DAVID THE AGENCY
DAVID Miami is the U.S. Headquarters for DAVID the Agency, a global
creative agency with additional offices in Buenos Aires and Sao Paulo.
Founded by renowned industry leaders Anselmo Ramos, Fernando Musa and
Gaston Bigio, DAVID is best known for award-winning creative work that
pushes category norms and builds client business. DAVID Miami offers
best-in-class capabilities in business strategy, strategic and
connections planning, creative development and production. Current DAVID
Miami client partners include Coca-Cola, KraftHeinz and Burger King.
ABOUT THE KRAFT HEINZ COMPANY
The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid,
Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters,
Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our planet
and our Company. For more information, visit www.kraftheinzcompany.com.
For The Kraft Heinz Company
Brooke Scher Mogan, 212-230-1800
brooke@alisonbrodpr.com