#KrashHere Sweepstakes Offers Fans the Chance to Win a Real-Life “Krash” by Kool-Aid Man
It’s been nearly 40 years since Kool-Aid Man first burst through
the walls to the delight of kids and adults alike. Starting today, the Kool-Aid
brand is bringing Kool-Aid Man’s signature crash to one lucky
fan in the real world with a national sweepstakes called #KrashHere.
Whether a fan wants to ask a date to the Homecoming dance or is looking
for a fun surprise at grandma’s birthday party, Kool-Aid Man will
be able to “krash” any occasion for one lucky winner, surprising and
delighting friends and family. Check out this video
to see the fun places Kool-Aid Man recently “krashed.”
“It isn’t every day that people receive such an up-close and personal
visit from an icon like Kool-Aid Man,” says Melanie Huet, Vice
President, Kool-Aid, The Kraft Heinz Company. “We love
dreaming up ways we can really excite our moms, dads and kids, and the
#KrashHere sweepstakes is the perfect way to make a party or event
special for one lucky fan, keeping all walls intact in the process.”
Fans can enter to win this once-in-a-lifetime experience by tweeting @koolaid,
explaining why they want Kool-Aid Man to “krash” their party or
event with the hashtags #KrashHere and #contest. The sweepstakes runs
from today through Saturday, November 11 at 11:59 p.m. EST, and one
lucky winner will be randomly selected on or around Monday, November 13.
To be considered for the sweepstakes, fans must be over the age of 18
and live in the United States, excluding Hawaii and Alaska.
To learn more information about the sweepstakes, including official
rules, fans can visit bit.ly/2whdKez
or follow the brand on Twitter (@koolaid)
for updates. For more general information about the brand, visit www.koolaid.com.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri
Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero,
Smart Ones and Velveeta. The Kraft Heinz Company is
dedicated to the sustainable health of our people, our planet and our
Company. For more information, visit
www.kraftheinzcompany.com
.
The Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.Galia@KraftHeinzCompany.com
or
Sam Cary, 312-854-8393
Sam.Cary@Olson.com