The Kraft Heinz Company (NASDAQ: KHC) and Reich Brothers Holdings, LLC.,
announced today that they have completed an agreement by which Reich
Brothers will purchase the former Oscar Mayer facility located at 910
Mayer Ave., on Madison’s East Side.
Kraft Heinz closed the factory in June 2017 after an extensive review of
its North American supply chain footprint, capabilities, and capacity
utilization. Oscar Mayer hot dogs, cold cuts and Lunchables previously
produced in Madison were transitioned to other Kraft Heinz facilities in
the United States.
“We’re pleased to announce that Reich Brothers has agreed to purchase
the historic Oscar Mayer facility,” said Michael Mullen, SVP of
Corporate & Government Affairs at The Kraft Heinz Company. “We want to
thank Mayor Paul Soglin, Gov. Scott Walker and their teams for working
closely with us as they sought to redevelop this site. Oscar Mayer is a
special brand, and remains an important and successful part of the Kraft
Heinz portfolio. We will always be grateful to Madison and the dedicated
employees whose work contributed to this brand’s wonderful history over
the years.”
“This property is an integral part of Madison’s history, as well
as the history of food manufacturing in the United States,” said Adam
Reich, Co-CEO of Reich Brothers Holdings, LLC. “We understand the
importance of the facility and the impact that its closing has had on
the area. We look forward to repositioning it for future use, taking
into account the values, desires and needs of the community. We will
work closely with local officials to achieve these goals.”
About Reich Brothers Holdings, LLC:
Reich Brothers Holdings, LLC specializes in acquiring turnkey
manufacturing plants and provides for the bulk purchase of equipment
packages and monetization through the auction sale process. Reich also
has a lending division, which provides term loans and sale-leasebacks;
and a decommissioning division. Reich Brothers is partnered with Victory
Park Capital, a privately held registered investment advisor dedicated
to alternative investing in middle market companies across a diversified
range of industries. For more information, visit www.reichbros.com.
About Kraft Heinz:
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company’s iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
Media Contacts:
The Kraft Heinz Company
Michael Mullen
Senior Vice President of Corporate & Government Affairs
Michael.Mullen@KraftHeinzCompany.com
or
Reich Brothers
Alex Reich
Director of Business Development & Acquisitions
alexreich@reichbros.com