Oprah Delivers a Delicious, Nutritious Twist on America’s Favorite Comfort Foods with New Line of Refrigerated Soups and Sides
The Kraft Heinz Company and media icon Oprah Winfrey today
announced the debut of O, That’s Good!, a line of four flavorful
soups and four savory sides that bring a nutritious twist on comfort
food classics to everyone’s table. O, That’s Good! is the first
introduction from Mealtime Stories, LLC, the previously announced joint
venture between Kraft Heinz and Oprah Winfrey.
Together, Oprah and Kraft Heinz worked with a team of creative chefs to
develop the new refrigerated brand using real ingredients and no
artificial flavors or dyes. Families can rediscover their favorite
comfort foods with unexpected nutritious twists. For example, in our
Original Mashed Potatoes we’ve replaced some of the potato with mashed
cauliflower and in our Broccoli Cheddar Soup we’ve replaced some of the
cheese with velvety butternut squash – increasing the number of veggies
while keeping all of the rich flavor in every bite.
“I love healthy foods and eating from my garden,” said Winfrey. “When
Kraft Heinz approached me for a food line, what got my attention is
making nutritious comfort foods more accessible to everyone. This
product line is real, delicious food with a twist. You’ll feel good
about serving it for your family.”
“We are thrilled to bring our collective vision to life with O,
That’s Good! Soups and Sides,” said Nina Barton, SVP of Marketing,
Innovation and Research & Development for the US business at Kraft
Heinz. “With Oprah’s partnership, we’re delivering unbeatable taste and
quality that is sure to please everyone at the table.”
Barton added that “refrigerated products are on the rise and we saw an
opportunity to drive excitement in this section of the store with
convenient soups and sides made with real ingredients and easy
preparation.”
Ten percent of Mealtime Stories’ profits will be equally split between
charitable organizations Rise Against Hunger and Feeding America to
support the fight against hunger. The Kraft Heinz Company Foundation
intends to make annual donations on behalf of Mealtime Stories to these
charities until the joint venture becomes profitable.
The O, That’s Good! Soups (SRP $4.99) and Sides (SRP$4.49) are
rolling out now in the refrigerated section in select grocery stores and
will be available nationwide in October 2017.
For more information on O, That’s Good! Soups and Sides, please
visit www.Othatsgood.com.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ:KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
high quality, great taste and nutrition for all eating occasions whether
at home, in restaurants or on the go. The Company’s iconic brands
include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell
House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit www.kraftheinzcompany.com.
About Rise Against Hunger
Rise Against Hunger (formerly Stop Hunger Now), an international hunger
relief organization based in Raleigh, N.C., works to implement immediate
and long-term solutions to hunger worldwide. With program locations in
20 U.S. cities and five international offices, Rise Against Hunger has
engaged volunteers to package more than 336 million nutrient rich meals
for distribution to 74 countries around the globe. To find out more
about Rise Against Hunger’s efforts to end hunger worldwide, please
visit www.riseagainsthunger.org.
About Feeding America
Feeding America is the nationwide network of 200 food banks that leads
the fight against hunger in the United States. Together, we provide food
to more than 46 million people through 60,000 food pantries and meal
programs in communities across America. Feeding America also supports
programs that improve food security among the people we serve; educates
the public about the problem of hunger; and advocates for legislation
that protects people from going hungry. Individuals, charities,
businesses and government all have a role in ending hunger. Donate.
Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org,
find us on Facebook or
follow us on Twitter.
for The Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.Galia@kraftheinzcompany.com
or
Rachel Cooper, 312-854-8901
Rachel.Cooper@olson.com