Endorsement deal for senior women’s basketball team will span the 2017-18 season; comes with potato salad on the side
Today, the Miracle Whip brand and the San Diego Splash, the
oldest team in San Diego Women’s Basketball Association and winners of
multiple gold medals at National Senior Games, announced an official
endorsement deal spanning the 2017-18 basketball season.
This is the first-ever endorsement deal for the San Diego Splash, and
likely for any team that plays at their local YMCA. The announcement
video can be seen on the San
Diego Women’s Basketball Association Facebook page.
The San Diego Splash rose to fame in late June 2017 when they were
featured in their first ever national sports segment. With over 12
million views of the initial video and counting, they have captured the
hearts of America. The team is comprised of women all 80 years and
older, with their ‘most-seasoned’ player dropping dimes at 92 years
young.
“I think it’s awesome,” said Nina Duncan, #21, when asked about the
newfound fame. “I never thought this could happen and it’s beyond my
expectations. I just hope it inspires other older people to get out and
do something. Anything!”
As part of the initial partnership, the San Diego Splash will receive
support for their annual girls basketball camp scholarship program,
league fees, official brand gear for warmups, and an ample supply of Miracle
Whip.
“Miracle Whip is a brand that recognizes that some of the best
things have been around for the longest time,” said Matt Carpenter,
Director of Marketing for Miracle Whip. “This spring, we brought
back our original gold standard recipe. Then, when we learned about the
Splash, we knew that this was our opportunity to celebrate a group of
women who are challenging the expectations of just how good 80 years can
look. This is a team filled with spirit, originality, and of course,
excellent hook shots.”
The longstanding history of Miracle Whip is not lost on the Splash
either.
“I couldn’t be happier because I’ve been a Miracle Whip fan since
I was 3 years old,” said Jean Feild, #7, now 86. “My grandparents had it
in their icebox. My mother had it in her refrigerator. And it’s been in
my refrigerator and my kids’ refrigerators for years.”
Meanwhile, the team is ready to put jars of the original gold standard
recipe Miracle Whip to good use at home, particularly spread on
sandwiches and in potato salad.
“We like to spread the love with Miracle Whip,” said Marge
Carl, #30. “Get it?”
Additional photos announcing the endorsement deal can be found on the
Miracle
Whip Facebook page. The San Diego Splash can be found hooping it
up with the younger teams nearly every Sunday at the Mission Valley YMCA.
About San Diego Splash
San Diego Senior Women's Basketball Association is comprised of 14
women's teams age 50 and over. They have been playing at the Mission
Valley YMCA since 1993. The league became a non-profit association in
2003, and has 135 members. The mission of the league is to have fun
playing and to give many San Diego County girls the opportunity to
receive scholarships for summer basketball camps. Splash and the SWBA
are all about spreading the love and playing it forward. For more
information, see their website at http://swba.us.com
or see them hooping on their Facebook page https://www.facebook.com/sandiegoswba.
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Olson Engage
Alanna Glass, 312-505-4228
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or
Kraft Heinz
Lynne Galia, 847-646-4396
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