To promote his upcoming new movie, DP is shilling new mouthwatering sandwiches from DEVOUR
Deadpool is “selling out” ahead of the release of Deadpool 2 on
May 18 by partnering with DEVOURTM
,
a food brand on a mission to bring mouthwatering flavor to consumers.
Deadpool has teamed up with DEVOUR as the brand dares to turn up the
heat on the frozen aisle by introducing its first-of-a-kind line of
sandwiches with melty cheeses, tender meats and toasted golden-brown
bread.
In the new digital spot,
Deadpool takes you inside his dreams, riding a unicorn through a
supermarket in search of a satisfying sandwich that will tantalize even
a superhero’s cravings. He encounters a cast of characters along the
way, from a casino of frozen food characters to a sassy little girl,
before absconding with the sandwiches into a giant dream-like microwave.
The campaign also includes custom DEVOUR packaging featuring Deadpool,
as well as POS and outdoor in select markets.
“I always told myself I’d never sell out,” Deadpool commented, “But
daddy needs to bring home the bacon. In more ways than one.”
DEVOUR sandwiches have nothing to hide: each is packaged open-faced, so
what you see is what you get. That means premium cuts of tender meats
mixed with soon-to-be melted gooey cheeses loaded atop toasted,
golden-brown bread. Mouthwatering flavors include the age-old classic
Philly Cheesesteak; a remix of a traditional grilled cheese with Buffalo
Chicken; Sweet and Smoky Pork, also known as BBQ on the go; and the
dream team of Turkey Bacon and Ranch. Still not sold? We repeat: BACON.
“We created our DEVOUR sandwiches to satisfy real cravings,” said Katy
Marshall, Marketing and Sales Lead for Springboard, the new Kraft Heinz
platform dedicated to nurturing, scaling, and accelerating growth of
disruptive food brands, including DEVOUR. “We believe you shouldn’t have
to compromise taste for convenience, so we designed our new sandwiches
to taste like food you would find at a restaurant. You would never
believe that our new sandwiches come from a microwave. Taste for
yourself.”
Insanely easy and convenient to prepare, DEVOUR sandwiches can go from
the freezer to your mouth in under three minutes, all on a unique
microwaveable tray that doubles as a sandwich holder. Digging into your
favorite sandwich is now easier than ever. DEVOUR sandwiches are
available at retailers nationwide at a suggested retail price of $3.50.
You can find more information on Devour-Foods.com.
About DEVOUR
TM
DEVOUR was created in 2016 on the belief that all food should be
mouthwatering. Period. End of story. In each DEVOUR frozen meal and
sandwich, we dial up the taste, max out the flavor and turn up the
texture. With tender meats, creamy sauces, crispy crusts and gooey
cheeses, all DEVOUR products are ridiculously delicious. DEVOUR is
available in frozen aisles nationwide. For more information, visit www.devour-foods.com
About Springboard
Springboard is a new platform from The Kraft Heinz Company dedicated to
nurturing, scaling, and accelerating growth of emergent, disruptive US
brands within the food and beverage space. The Springboard platform is
seeking opportunities to develop brands with authentic propositions and
inspired founders within one of four pillars that are shaping the future
of the food and beverage space: Natural & Organic, Specialty & Craft,
Health & Performance and Experiential brands. For more information,
visit
www.springboardbrands.com
.
About “Deadpool 2”
After surviving a near fatal bovine attack, a disfigured cafeteria chef
(Wade Wilson) struggles to fulfill his dream of becoming Mayberry's
hottest bartender while also learning to cope with his lost sense of
taste. Searching to regain his spice for life, as well as a flux
capacitor, Wade must battle ninjas, the yakuza, and a pack of sexually
aggressive canines, as he journeys around the world to discover the
importance of family, friendship, and flavor - finding a new taste for
adventure and earning the coveted coffee mug title of World's Best Lover.
About Twentieth Century Fox Film
One of the world’s largest producers and distributors of motion
pictures, Twentieth Century Fox Film produces, acquires and distributes
motion pictures throughout the world. These motion pictures are produced
or acquired by the following units of Twentieth Century Fox Film:
Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures,
Twentieth Century Fox Animation and Fox Family.
ALISON BROD MARKETING + COMMUNICATIONS
Adrianna Lauricella, 212-230-1800
adrianna@alisonbrodmc.com
or
The Kraft Heinz Company
Lynne Galia, 847-646-4396
lynne.galia@kraftheinzcompany.com
or
Twentieth Century Fox Film
Ali Kuriyan, 310-269-1468
ali.kuriyan@fox.com