Ssäm Sauce is now available in three flavors throughout the US: Original, Smoky, and Spicy
Momofuku, the restaurant group founded by chef David Chang, announces
that Ssäm Sauce will be available nationwide for the first time.
Variations of Ssäm Sauce have been a staple in the pantry of Momofuku
kitchens since the opening of Momofuku Noodle Bar in 2004. The original
Ssäm Sauce combines gochujang, a traditional, umami-rich Korean
chili paste, with miso, sake, soy sauce, and rice vinegar. The spiciness
of the Korean chilies is balanced for a subtle heat that adds a tangy
and complex flavor to anything—noodles, burgers, pizza, fries,
sandwiches and everything in between.
Starting today, Original Ssäm Sauce will be available alongside two new
versatile flavors, Smoky and Spicy, on Amazon.com. In the new Smoky
flavor, BBQ meets Korean chilies in a tangy sauce that is the perfect
balance of spicy, smoky, and sweet. The new Spicy flavor takes the heat
up a notch and adds a kick to everything from fried chicken to tacos to
egg sandwiches.
“The flavors of Ssäm Sauce are part of Momofuku’s DNA. It’s something
that we’ve served in the restaurants for 14 years, and it’s crazy to me
that it will now be available across the US,” said David Chang, Chef and
Founder of Momofuku. “I seriously put Ssäm Sauce on everything so we’re
really excited to see how people use it at home, especially now that we
have the Spicy and Smoky flavors too.”
Momofuku partnered with Springboard, a new platform from Kraft Heinz
dedicated to accelerating the growth of disruptive brands within the
food and beverage space, to bring Ssäm Sauce to retail nationwide.
Momofuku’s Culinary Lab collaborated closely with Springboard to scale
up the original Ssäm Sauce recipe for national distribution and to
develop the new Smoky and Spicy flavors. This project is Springboard’s
first partnership and foray into the specialty culinary world since
launching in March 2018.
“David Chang’s culinary influence is stronger than ever, and we couldn’t
be more excited to partner with him,” said Sergio Eleuterio, General
Manager, Springboard Brands. “Korean sauces and flavors have become more
and more infused in American cooking, and we are so excited to take a
long-time staple in Momofuku’s pantry and introduce this as a staple in
home kitchens across the country.”
All three flavors of Momofuku Ssäm Sauce will be available at Amazon.com
beginning April 18th. Consumers are encouraged to share Ssäm Sauce on
their favorite foods on social media by using #goodoneverything. For
more information visit www.momofuku.com.
About Momofuku
Momofuku was founded by chef David Chang in 2004 with the opening of
Momofuku Noodle Bar in New York City. Credited with “the rise of
contemporary Asian-American cuisine” by the New York Times and named the
“most important restaurant in America” by Bon Appétit magazine, Momofuku
has opened restaurants in the United States, Australia, and Canada. The
restaurants have gained worldwide recognition for their innovative take
on cuisine, while supporting sustainable and responsible farmers and
food purveyors. Momofuku Ko has two Michelin stars, which it has
retained for nine years and is featured on the S.Pellegrino World's Best
Restaurants list.
ALISON BROD MARKETING + COMMUNICATIONS
Adrianna Lauricella, 212-230-1800
adrianna@alisonbrodmc.com
or
The Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.galia@kraftheinzcompany.com