Kraft Heinz reignites breakfast with new offering that provides delicious, convenient and hot egg scramble in under two minutes
Americans are dissatisfied with their weekday breakfasts and are
struggling to find options that don’t compromise on taste, quality or
convenience1. To help reignite Americans’ love for breakfast,
Kraft Heinz today unveiled its newest brand, Just Crack an Egg.
Just Crack an Egg is the first product on the market that offers
consumers a hot, savory egg scramble in under two minutes, just by
adding their own fresh egg. With a combination of convenience, freshness
and great taste, Just Crack an Egg is the perfect breakfast
option for Americans with on-the-go lifestyles.
Each individual serving cup contains a combination of diced vegetables, Oscar
Mayer breakfast meat, Kraft Natural Cheese shreds and Ore-Ida
potatoes. All the consumer needs to do is add a fresh egg, stir it
up and microwave for a hot and convenient breakfast – all in under two
minutes. Just Crack an Egg comes in four delicious varieties,
including:
-
Denver: Ham, Mild Cheddar Cheese, Onions, Green Peppers and Diced
Potatoes
-
All American: Uncured Bacon, Sharp Cheddar Cheese and Diced Potatoes
-
Ultimate: Sausage, Mild Cheddar Cheese, Onions, Green and Red Peppers
and Diced Potatoes
-
Rustic: Turkey Sausage, Mozzarella Cheese2, Mushrooms,
Onions, Red Peppers and Diced Potatoes
“We know that consumers aren’t happy with their current weekday
breakfast options, and we saw an opportunity to reignite consumers’ love
of a hot, filling breakfast,” said Greg Guidotti, Head of Marketing, Just
Crack an Egg. “Too often, their busy lives force them to make
compromises and trade-offs around breakfast when it comes to taste,
convenience and freshness. Just Crack an Egg bridges that divide,
making it easy for them to have a savory breakfast scramble that can fit
into even the fastest morning routine, any day of the week…all with just
the crack of an egg."
To support this new innovation, Just Crack an Egg today launched
a creative and marketing campaign
that encourages consumers to take breakfast back. The campaign will be
supported through national TV, digital, print, PR and social extensions.
Just Crack an Egg is available in the egg section at stores
nationwide for an SRP of $2.49 per cup. For more information on Just
Crack an Egg, consumers can go to the website (www.justcrackanegg.net)
or the brand’s social media pages (Facebook.com/JustCrackAnEgg
and @justcrackanegg on Instagram
and Twitter).
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and
beverage company in the world. A globally trusted producer of delicious
foods, The Kraft Heinz Company provides high quality, great taste and
nutrition for all eating occasions whether at home, in restaurants or on
the go. The Company’s iconic brands include Kraft, Heinz, ABC,
Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables,
Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia,
Planters, Plasmon, Quero, Smart Ones and Velveeta.
The Kraft Heinz Company is dedicated to the sustainable health of our
people, our planet and our Company. For more information, visit
www.kraftheinzcompany.com
.
1 Ipsos Consumer Exploratory, March 2017
2 Low-moisture part-skim
mozzarella cheese
For The Kraft Heinz Company
Lynne Galia, 847-646-4396
Lynne.Galia@KraftHeinzCompany.com
or
Amy Mason, 312-577-1770
Amy.Mason@olson.com