Heinz hosts nationwide vote to settle latest condiment debate
Condiment lovers are hot to get their hands on the internationally
available Heinz Mayochup, the pre-made blend of mayonnaise and
ketchup that has the internet abuzz, and now Heinz is letting
America vote to make its U.S. debut a reality.
From now through April 15, those wanting to try the winning combination
have the opportunity to vote at Twitter.com/HeinzKetchup_US.
If the poll closes with 500K votes in its favor, the brand will bring Heinz
Mayochup to the United States. The name ‘Mayochup’ is already in fierce
debate on Twitter, so the brand has also committed to putting the final
name up for vote before the launch.
Those who can’t wait as the nation makes its decision can now make their
own Heinz Mayochup combination with New Deliciously Creamy Heinz
Real Mayonnaise and Heinz Ketchup. Made with high quality
ingredients like 100% cage free eggs, Heinz Real Mayonnaise is
the newest member of the Heinz family and has a deliciously creamy
texture that’s crafted to taste more like homemade.
“At Heinz, we are always looking for opportunities to bring great
tasting products to our consumers,” said Nicole Kulwicki, Director of
Marketing for Heinz, “Our new Heinz Real Mayonnaise recipe
lives up to the same great taste and quality people have come to expect
from the Heinz family of products, including ketchup, mustard and
BBQ sauce.”
To introduce Heinz Real Mayonnaise, the brand is launching a
comprehensive marketing campaign to drive mass awareness across TV,
digital, print, sampling, and PR. In the campaign, the nation will meet
Cousin Mayo, a member of the Heinz family that has just opened
shop in the town of Sandwich, USA. One thing is clear – sandwiches can’t
resist the great taste of Heinz Real Mayonnaise. The commercial
and digital videos can be viewed here.
Heinz Real Mayonnaise is available at retailers nationwide
in 13oz. and 19oz. squeeze bottles, and 15oz. and 30oz. jars, starting
at a suggested retail price of $2.98. The jars have been specially
designed to look like an egg, reminding fans that 100% cage free eggs
are one of the key ingredients in our mayonnaise.
For more information on Heinz Real Mayonnaise, visit www.heinzmayo.com.
About The Heinz Brand
Founded by entrepreneur and food quality pioneer H.J. Heinz in 1869, Heinz
has been a staple in American households for almost 150 years. Heinz
is best known as the maker of America’s Favorite Ketchup® with 650
million bottles sold annually. The Heinz ketchup portfolio now
includes varieties to meet every consumer taste, including Organic,
Simply Heinz, and Heinz Sweetened only with Honey. Heinz
has continued its commitment to delivering great tasting, high quality
products by expanding its family of products to include other favorites
like Heinz Yellow Mustard, Heinz Regional BBQ
Sauces, and now Heinz BBQ Baked Beans and Heinz Real
Mayonnaise. Whether it’s at the local diner, at the dinner table, at
picnics or at barbecues, Heinz can be enjoyed with family and
friends at any occasion.
Kraft Heinz
Lynne Galia
847-646-4396
[email protected]
or
Olson Engage
Jenny Ermer
312-377-4138
[email protected]