For 72 Hours, Fans Can Sign Up for the Chance to Be One of the First to Try New Lunchables Brunchables
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Say “goodbye” to boring breakfast. Today, Lunchables, the
brand known for bringing mixed-up fun to mealtime, is ushering in a new
era of breakfast with the launch of Lunchables Brunchables.
Lunchables Brunchables bring some much-needed fun and innovation
to the breakfast table, letting kids (and adults) build their own
breakfast sandwiches complete with ingredients like ready-to-eat bacon
strips, cheese, breakfast flatbreads and a mini blueberry muffin to top
it off.
“Lunchables always likes to excite adults and kids alike with
options that bring mixed-up fun to lunchtime, and we wanted to extend
that mission to breakfast,” said Zach Meyers, director of marketing,
Kraft Heinz. “For years we’ve seen fans ask whether or not Lunchables
would create a breakfast version. We’re excited to finally unveil
Brunchables, an exciting new choice at breakfast that helps start kids’
days off right.”
After a teaser image the brand shared on Twitter
yesterday, today Lunchables is confirming
that Brunchables is not an April Fools’ joke. Beginning today
through April 4, fans can put their name on the only brunch waitlist
worth waiting for at brunchablesisreal.com.
One hundred lucky people will be randomly selected to get the
exclusive first taste of Lunchables Brunchables before they hit
select stores in April.
This new offering comes in three varieties: Bacon & Cheese, Breakfast
Ham & Cheese and Breakfast Sausage & Cheese. Fans can find Brunchables
at select retailers nationwide. Brunchables SRP is $1.99/pack.
For more information, visit Lunchables Brunchables online at www.LunchablesParents.com,
and on social media (Facebook.com/Lunchables,
@TheRealLunchables
on Twitter and @Lunchables
on Instagram).
About The Kraft Heinz Company
For 150 years, we have produced some of the world’s most beloved
products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To
Be the Best Food Company, Growing a Better World. We are one of the
largest global food and beverage companies, with 2018 net sales of
approximately $26 billion. Our portfolio is a diverse mix of iconic and
emerging brands. As the guardians of these brands and the creators of
innovative new products, we are dedicated to the sustainable health of
our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/
or follow us on LinkedIn
and Twitter.
Lynne Galia
847-646-4396
Lynne.Galia@KraftHeinz.com
Jenna Perlman
312-377-4130
Jenna.Perlman@icfnext.com