Whether On the Field or On the Couch, MR. PEANUT Has Everyone’s Backs During Crunch Time
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--For the first time ever, MR. PEANUT will star in a PLANTERS Super Bowl
ad that shows just how far he is willing to go to give fans a reliably
crunchy and satisfying salty snack that delivers on their cravings in
their greatest moments of need. This time, the fan in need happens to be
baseball legend Alex Rodriguez.
“I’ve had a lot of experience coming through for my baseball teammates
and my family in crunch time, but even I need help sometimes, too,” said
baseball’s grand slam leader, Rodriguez. “That’s where my guy MR. PEANUT
comes in. He’s there for me when I need a crunchy snack and always has
my back.”
Fans can watch a teaser of the ad here
and see just how MR. PEANUT and Rodriguez spend quality time together.
The full ad created by VaynerMedia will air during pod 10 of the game’s
second quarter.
“PLANTERS is one of the biggest snack brands in America and this is one
of the biggest snacking days of the year,” said Luke Cole, Director of
Marketing, Snacks & Desserts at Kraft Heinz. “It’s only natural MR.
PEANUT is there to show how he always has your back in snacking
and in life, and he’s going all-out to show fans he’s got their backs,
whether they’re baseball legends or passionate football fans.”
PLANTERS will unshell new nutty developments leading up to the
Super Bowl. Plus, MR. PEANUT will be there for fans during the big game
by giving away amazing prizes in crunch time moments. Be sure to follow
along with @MrPeanut
on Twitter.
For more information, visit
Planters.com
and follow MR. PEANUT on Twitter @MrPeanut.
About The Kraft Heinz Company
The Kraft Heinz Company (NASDAQ: KHC) is one of the largest food and
beverage companies in the world. A globally trusted producer of
delicious foods, The Kraft Heinz Company provides high quality, great
taste and nutrition for all eating occasions, whether at home, in
restaurants or on the go. The Company’s iconic brands include Kraft,
Heinz, ABC, Capri Sun, Classico, Jell-O,
Kool-Aid, Lunchables, Maxwell House, Ore-Ida,
Oscar Mayer, Philadelphia, Planters, Plasmon,
Quero, Smart Ones and Velveeta. The Kraft Heinz
Company is dedicated to the sustainable health of our people, our planet
and our Company. For more information, visit www.kraftheinzcompany.com.
Lynne Galia
Kraft Heinz
847-646-4396
lynne.galia@kraftheinz.com
Taylor Higgins
Olson Engage
312-577-1773
taylor.higgins@olson.com